One of the most challenging aspects of running a business is finding new customers. Even if you’re the best at what you do and your employees are leading experts in their chosen fields, without an effort to market your brand and raise awareness of your services you’re going to have a tough time staying in business. Because marketing is of the utmost importance, it’s critical to keep an eye out for simple opportunities to raise your brand profile without putting a major dent in your marketing budget.
At Pipe Tally Books, we manufacture beautiful, durable, and useful custom tally books that feature your company’s name and logo. Here’s what makes these tally books an excellent marketing investment:
Unlike some other promotional items (buttons, stickers, or key chains, for example), tally books are useful to your customers. It’s very likely that a recipient of one of your custom tally books will use it in their daily work, which in turn helps to strengthen the position of your brand in their lives. Tally books aren’t one-off items that customers stuff in a glove box or desk drawer, they are handy tools that make your customers’ lives easier.
One of the most effective methods of marketing is simply ensuring your name shows up frequently in the lives of your customers. If a customer is using one of your custom tally books every day, they’re seeing your brand and your company every day. There’s no doubt that daily exposure to your brand increases the odds that a customer will look to you when services are needed.
Pipe Tally Books offers low-cost options for high-quality tally books giving you one of the best values in the market for useful promotional items. For a very small overall investment you can have more presence in the lives of your customers than in renting a billboard, buying air time on the radio, or sending out mass mailers. Custom tally books are exceptionally cost-effective marketing tools.
For more information or inquiries please visit www.PipeTallyBooks.com or contact us at 800.219.5331.